NEW YORK (AP) — Walmart said Tuesday it is launching its biggest store-label food brand in 20 years in terms of its breadth of items, as it seeks to appeal to younger customers who are not brand loyal and want chef-inspired foods that are more affordably priced.
The brand, called Bettergoods, is just hitting Walmart stores and online. By this fall, there will be 300 products, spanning frozen, dairy, snacks, beverages, pasta, soups, coffee, chocolate among others, the retailer said. The prices range from under $2 to under $15, with most products available for under $5.
The launch from the country’s largest retailer comes as inflation has driven shoppers to seek less-expensive alternatives, lifting the popularity of private-label brands. Private brands in food and beverage accounted for nearly 26% of the overall market share in the number of units in that category sold last year, up from 24.7% during the previous year, according to market research firm Circana. That compares with 74.5% for national brands last year, down from 75.3% in 2022.
Related articles:
Related suggestion:
Xi Extends Congratulations on DPRK's 75th Founding AnniversaryChina's car production, sales hit a record highTeam China runs cold in World Cup warmRegional govts use celebrities' power to boost cultural tourismXi Extends Condolences to Brazilian President over Deadly Heavy Rains, FloodsRising tideXi Extends Condolences to Libya's Presidential Council Chairman over Deadly StormChina moves to expand 5G coverage in outlying border regions, inhabited offshore islesHK's tourism continues rebound in 2023 with 34m visitorsChinese Taipei athletes feel at home in Hangzhou
2.4765s , 6498.6640625 kb
Copyright © 2024 Powered by Walmart launches store ,Global Gazetteer news portal